Hewn is always coming out with new color palettes based on popular colors of the season, so they need a branding system that was flexible and allowed them to change the colors based on the current collection. The brand and website needed to be paired back so that the work could be the primary focus. Twin Elm came up with a branding system that was minimal enough to keep the focus on the products, but is visually appealing enough to brand the products. The website features basic navigation and minimal content, allowing the users to get a sense of the types of products Hewn creates and clear call-to-actions for the users.

Website Design & Development • Collateral • Branding • Illustration • Photography • Typography • Color Palette