Tarpon Spray is a mobile car wash business that specializes in bringing the car washing experience to their customers. They needed a branding system that they could use in collateral and on apparel for their employees.
The client choose the name Tarpon Spray based on a fish species that can be found in their local region. The fish sprays water as it in breaks the surface of the water so it was important to capture that motion in the logo. Twin Elm created a logo that was illustrative and includes typography that has a throw-back vibe. The logo depicts a Tarpon Spray jumping out of the water and a color palette that is reminiscent of the sandy beaches of Florida, where the company is located.